The Build Experience
Integra Builders has been selected as the builder for The Build Experience 2026 Indy Home — a prestigious demonstration home redefining modern living in Central Indiana.
Elevating Brands. One Build at a Time.
The Build Experience is redefining demonstration homes by putting manufacturers at the forefront. We create immersive, content-driven experiences that seamlessly integrate premium products into real-world construction projects.
The 2026 Indy Home, built by Integra Builders near Geist, features luxury design, smart innovation, and spaces crafted to inspire. This demonstration home showcases over 150 leading brands and products through strategic storytelling, high-quality media, and cross-platform marketing.
Why Integra Was Selected
Recognition of our commitment to excellence and innovation.
A High-Touch Experience
Comprehensive media and marketing assets that bring our craftsmanship to life.
Custom Video Content
Professional testimonial videos, installation footage, and social media micro-videos showcasing our craftsmanship.
Professional Photography
High-resolution images capturing every detail of our build, from framing to finished spaces.
Digital Marketing
Targeted social media campaigns, YouTube features, and cross-platform brand exposure.
Print & Digital Magazine
Featured in a premium 24-page publication distributed in both print and digital formats.
Project Inspo
A preview of The Build Experience craftsmanship.
See the Build in Action
From groundbreaking and full-scale VR walkthroughs to the master suite, dual-island kitchen, basement, and luxury pool install — follow the 2026 Indy Home as it comes together.
Behind the Build on Instagram
Short-form walkthroughs and on-site moments from Michael and the Build Experience crew.
"Discover Integra Builders, the Central Indiana luxury home builder leading The Build Experience 2026 Indy Home. Led by Michael Mercho, Integra combines engineering precision, timeless design, and an unwavering commitment to craftsmanship that sets us apart."
Ready to Build Your Dream Home?
Experience the same level of craftsmanship and attention to detail that earned us the honor of building The Build Experience 2026 Indy Home.